Homeowners To Benefit From Multiple Decades Increase In Warranted Performance*
WAYNE, NJ (1/2011) – GAF, North America’s largest roofing and ventilation manufacturer, is announcing groundbreaking changes to its laminated shingle warranties. Effective January 1, 2011, every GAF laminated shingle, including all Timberline® shingles—the #1-selling shingles in North America—will be covered by a lifetime ltd. warranty when installed on single family residences (see ltd. warranty for complete coverage and restrictions). GAF will no longer offer any laminated shingles with just a 30-year or 40-year warranty, a first for any roofing manufacturer.
This revolutionary change has been made possible by GAF’s Advanced Protection™ technology, which was first introduced in 2007. This innovative shingle technology has resulted in shingles that offer improved performance, including superior durability and wind resistance. GAF is so confident in the performance of its Advanced Protection™ shingles that it has decided to make this unprecedented improvement in its warranties.
“As a company, we are committed to advanced quality, industry-leading expertise, and solutions that make our customers’ lives simple — which is what this warranty upgrade is all about,” stated Bob Tafaro, President and CEO of GAF. “Contractors will benefit from knowing that they can stand with confidence behind every installation of GAF laminated shingles. Homeowners will benefit from knowing that their installed shingles are warranted for a lifetime, adding significant value to their home.”
GAF has also upgraded the coverage of its Golden Pledge® and System Plus limited warranties, which are offered exclusively by its GAF-certified contractors.
“We are especially excited to announce this warranty upgrade, given that 2011 is GAF’s 125th anniversary as a company. At a time when Americans are facing so much uncertainty about the future, you can be sure that GAF will be there decades from now to stand by the performance of our roofing products. This warranty upgrade will reinforce both our leadership position in the industry and our promise of excellence to our customers,” said Tafaro.
*Ask your sales representative at Schantz Home Improvement for specific warranty terms and conditions.
Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.
With a focus on social responsibility, GAF has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel.
About Schantz Home Improvement: Schantz Home Improvement Company of Atlanta, Ga. has earned the distinction of being appointed a Master Elite™ Residential Roofing Contractor by GAF. We only use high quality products with superior manufacturers warranties. This, we believe, will allow for years of worry-free enjoyment of your home improvement in your most important investment, your home. When comparing roofing companies, it’s critical to compare materials as well.
FAQs About GAF’s Warranty Upgrade
What changes are being made to GAF’s laminated shingle warranties?
* Effective Immediately…
all GAF laminated shingles installed after January 1, 2011 are automatically covered by a Lifetime ltd. warranty!
* The word “lifetime” means…
as long as the original individual owner of a single family detached residence (or the second owner, if coverage was properly transferred during the Smart Choice® Protection Period), owns the property where the shingles are installed. See ltd. warranty for complete coverage and restrictions.
What if the product wrapper indicates that the warranty term is 30 years or 40 years?
* Existing inventory…
All laminated shingles are now upgraded to a lifetime ltd. warranty – even if the language on the package refers to a 30 or 40 year warranty.
* Need proof?…
For consumers who want proof that existing inventories are now covered by a lifetime ltd. warranty, a special certificate is available at www.gaf.com/upgrade. (Note: Use of the certificate is not required to obtain the upgraded coverage.)
Which geographies are affected? All of the United States and Canada
How is GAF able to make such a major warranty upgrade?
This upgrade is possible due to the exceptional performance of GAF’s Advanced Protection™ shingles, which we first introduced in 2007. This has resulted in…
* Improved shingle quality…
by redistributing asphalt to the critical weathering layer (where it’s most needed!), re-formulating the self-seal adhesive, and enhancing the fiberglass mat.
* Improved wind performance…
all shingles now pass ASTM D3161 Class F 110 mph and D7158 Class H 150 mph, the highest ratings available (testing performed by Underwriters Laboratories, a respected, independent organization).
* Improved environmental impact…
due to lower unnecessary material usage.
Will product names be changing?
During 2011, the following product name changes will be made:
Current Name Future Name
Timberline® Prestique® 30 Timberline® HD™
Timberline® Prestique® 40 Being discontinued
Timberline® Prestique® Lifetime Timberline® Ultra HD™
Camelot® 30 Camelot® II
Timberline® Majestic™ 30
(available in limited areas only) Timberline® Majestic™
(available in limited areas only)
Note: Other than the five products listed above, no other product names will be changing!
When will updated product wrappers and shrouds begin to appear in the marketplace with the Future Names and warranties? Updated wrappers and shrouds will be phased in during Q2/Q3, 2011.
What names do I use in the meantime to place orders? You can place orders for product using the Current or Future Names. For the time being, our invoices and statements will reflect the Current Names. At some point in 2011, our invoices and statements will begin to use the Future Names. We will advise you when that will occur.
Have the products themselves changed? No, other than our normal ongoing process of continuous improvement, the products are essentially the same. Therefore, they do NOT require a Do-Not-Mix. GAF is upgrading its warranties based on its Advanced Protection™ shingle design that was phased in beginning in 2007.
Do I get a Lifetime ltd. warranty on products carrying 30 and 40 year warranties that were installed in 2010? No. While there is essentially no physical difference in product installed in 2011 vs. 2010, we wanted to select a single upgrade date and chose a time of the year when installations are relatively low to make this change.
Why should I continue to install products labeled as having a 30 or 40 year warranty term? Because these products now carry a lifetime limited warranty, subject to the terms of our lifetime ltd. warranty for all laminated shingles.
What is happening to three-tab (strip) shingles? Three-tab shingle warranties remain unchanged.
If all laminates carry a lifetime warranty, why buy Designer Lifetime shingles? Because of their exceptional appearance! Besides being especially durable, Designer Lifetime shingles are beautiful, stylish, and their extra thickness gives them added dimensionality. For instance, Timberline® Ultra HD™ (currently known as Timberline® Prestique® Lifetime) has been designed for added dimensionality (it’s up to 50% thicker than Timberline® HD™)