Caution when using BBB rating to choose a contractor or any other business

A bad rating on with the Better Business Bureau (BBB) can expose risks of hiring a contractor. But what about a good rating? The reality is that an A rating can be absolutely meaningless. There have been many reports of PAY FOR PLAY to get good ratings and make complaints disappear.

We learned this first hand in 2010, when we accidentally discovered a local Atlanta Roofing Contractor was making false claims: They advertised the following credentials on their web site:

  • A Georgia Corporation
  • A GAF Master Elite roofer
  • A member of the NRCA
  • A member of Certified Contractors Network

All of this was completely made up.

Upon reporting this A rated company to the BBB for false advertising, the BBB asked them to modify their web site, which it eventually did. While it is not the BBB’s  responsibility to track down dishonest companies, isn’t their role to report to the consumer when a company is not reliable?  Let’s face it, the word “Accedited” means “Endorsed.” If a company falsely advertises to appear to have credentials that they don’t, wouldn’t you want to know that?  There will be no recourse if you are caught?  That’s right. Per the BBB.  “we only report on those who do not respond or who will not modify their advertising. “

This is an excellent investigative report by ABC on the BBB in 2010. Terror Group Gets ‘A’ Rating From Better Business Bureau?

“BBB accreditation does not mean that the business’ products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business’ product quality or competency in performing services.”




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